How to delineate and implement a successful web strategy

eduWeb Conference 2007
Baltimore, Maryland
July 22-24 

Alberto Fernandez, Lynn University

• 1 in 4 workers has been with their employer less than one year
• Many of today's college majors didn't exist 10 years ago
• Over half of 21 year olds in the US have created internet content
• What is your educational institution doing to prepare young people for the future?

shifthappens.wikispaces.com  join the conversation (This is awesome -- go look at it in one of its many iterations.)

A strategic plan is

• Creation of an overall approach to delineate where you want to be in the future.
• Creation of a vision of what you want to achive and what you are going to do to achieve it
• Way of aligning your short tem decisions with long term goals

Planning steps (a cycle process -- no more than 3 years ahead.)

1. Where are we today?

• Who are we
• What resources do we have
• What are our strengths, weaknesses, opportunities and threats (SWOT)

2. Where do we want to be in the future?

• Not where you think or forcast you will be, but where you want to be.

3. What do we have to do in order to get where we want to be?

• What has to change?  -- Define goals and objectives. organize and set priorities

Result (for Lynn University)

• Website to project image, provide up to date content
• Portal: main tool for communication among faculty staff students
• Instructional site (Blackboard)

This presentation confirmed for me that we're pretty smart as far as what we've done: Public site vs portals, centralized control, good relationship between marketing and IT.

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